It’s all over for Radhe Shyam [Hindi]. One of the most hyped films right through 2020 & 2021, it turned out to be a damp squib.

[{"selector":"#anim-9e133446-0fb2-4d46-bdd8-8819c4b019c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

. If the pre-release buzz was totally missing, poor content took care of the rest as there was neither a start at the box office nor any sort of sustenance.

[{"selector":"#anim-c341bf8f-9241-4691-8b29-d31737fad007","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Rest was taken care was by a tsunami that came in the form of The Kashmir Files and the entire attention was diverted towards the realistic hard hitting film.

[{"selector":"#anim-2fc55620-617a-4fa1-ba32-564e96ff2db2","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The film managed just 14.50 crores in its first three days, what with Sunday also contributing with a mere 5 crores.

[{"selector":"#anim-1989a325-97c7-44fe-847a-ec285de10ecc","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

There was a section of trade that was expecting as much from the film from day one itself but that was always out of question.

[{"selector":"#anim-75a75e78-e214-40c9-a88a-33fa88864d11","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The best case scenario for the weekend numbers was 22-25 crores and that too if the word of mouth was at least decent to good.

[{"selector":"#anim-459da19f-41ac-43e8-bc19-144550f05583","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

While KGF – Chapter 2 is set to open quite well considering the fact that the first part was a major success in Hindi, and Pushpa 2 too would be huge when it arrives in 2023

[{"selector":"#anim-f265a49a-e7df-4f2a-ba03-129a7ca8528e","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

one waits to see the kind of making and release strategy that others such south offerings will have in time to come.

[{"selector":"#anim-151b9864-3376-40ce-b72e-d7dfe3011fe6","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]