Kourtney Kardashian & Gwyneth Paltrow Team Up For Wellness Collab

Kourtney Kardashian of The Kardashians is teaming up with Gwyneth Paltrow for a collaboration between their Poosh and the Goop brands.

[{"selector":"#anim-a6e8220e-d35a-4ac7-b807-b20337d0300a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(16.733956894288013%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5ba6f21b-e622-4a58-af1e-af0d6c9d6e77","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6849d20b-d7c1-4a27-987f-f8e1eae1a850","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Both celebrities are dedicated to creating wellness brands that inform women on how to take care of their health, as well as tips on parenting, mindfulness, and fashion advice

[{"selector":"#anim-2f363f5f-abf1-4b7a-b34f-fc605c58b22b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-51.08635366420985%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c4c03350-5a6b-4b60-b9fa-775337e874bb","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-0023cfca-81b5-4553-bc8a-30dfb499bd71","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Goop was founded by Gwyneth in 2008, and The Kardashians star followed suit over ten years later. However, the actress never saw Kourtney as competition.

[{"selector":"#anim-02d8f478-bbce-44aa-9e9a-a07ea57edc76 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-6.560713196094326%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-36b3f11d-3f7e-401c-9884-f20bda46a11b","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9b37310-771d-4f53-bd5a-70324948b7b6","keyframes":{"transform":["translate3d(115.92356%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Recently Gwyneth did a Q & A on her Instagram stories where a fan asked if she felt the reality tv star had copied her brand. The actress said she did not.

[{"selector":"#anim-9814fafd-11a3-4359-9b12-0e307a0d5927 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3a2a149a-753e-4818-8c59-2c2ee63acfb4","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] It's great to see the two health companies team up for a collaboration that fans of both brands can enjoy.

[{"selector":"#anim-7391c10e-4b49-425d-9ab9-25c7214b1658 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-2ba52a07-f9e4-417f-9180-bfff09882b25","keyframes":{"transform":["translate3d(115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-cd510aa8-fcc3-4c10-a3c1-901b95213ef5","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] While The Kardashians star's Poosh brand may seem very similar to Goop, there's no need for the companies to compete when they can both coexist together.

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[{"selector":"#anim-3aed6548-c053-4de9-9b39-1601d14c2c20 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-51.516010641250595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-05229142-8c6b-447c-8881-95e3d5f36ad0","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6e3675b4-3583-4953-af7d-b8b4ac4b442b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Kourtney and Gwyneth are sure to give fans exactly what they want with their Poosh x Goop partnership.