Ulta Beauty is attempting to makeup with fans after ugly backlash over its latest “tone-deaf” email promotion.

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The beauty behemoth apologized in a statement to The Post on Monday.

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“Ulta Beauty recently sent an email featuring Kate Spade New York fragrance with an insensitive subject line and for this, we sincerely apologize,” the rep said. “Mental health is a very serious, important issue in this country, and not something we would ever take lightly.

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We apologize to the Spade family, our Kate Spade New York brand partners and to our guests. Thank you for understanding as we strive to do better.

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Fans were appalled by the reference and expressed outrage on social media. “How disgusting to use for clickbait,” wrote one, believing the message was written intentionally.

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[{"selector":"#anim-248f8335-d170-4721-9e3d-a8106d7541d5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-18.51771025185621%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b1281dc9-74d2-4461-a0e0-6437185937b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a7319b9f-44e7-4421-aeb6-1b9749a266f1","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] “I cannot believe I got this email today,” one person wrote on Twitter. “Is this some kind of sick joke? How insensitive and absolutely tone-deaf. Apparently nobody in marketing at Ulta remembers how Kate Spade died. Disgusting.”