The cosmetics mega company sent out an email for a Kate Spade perfume on Sunday that unintentionally alluded to the designer’s suicide. Ulta’s message to customers read “Come hang with Kate Spade” alongside a sale for its beauty products.
Spade died by suicide when she hanged herself in 2018. She was 55.
“I cannot believe I got this email today,” one person wrote on Twitter. “Is this some kind of sick joke? How insensitive and absolutely tone-deaf. Apparently nobody in marketing at Ulta remembers how Kate Spade died. Disgusting.”