Now the world's richest person is offering to buy the company for $43 billion — $54.20 per share — in cash, according to a regulatory filing posted Wednesday.
Musk says he believes in the potential of Twitter and that the social media company needs to be transformed.
Musk's offer of $54.20 per share is 38% more than the value of Twitter stock the day before his investment was publicly announced and it's 18.2% higher than Wednesday's closing price.